Facebook Ads and Digital Marketing Mastery

This course is designed to help businesses market their services through Facebook and grow their customer base. It consists of 5 core units, each focusing on different aspects of Facebook marketing, from setting up accounts to running successful ad campaigns.

What You Will Learn:

• The fundamentals of marketing and digital marketing.
• Why Facebook is an essential platform for businesses.
• Step-by-step instructions to create professional emails and your first Facebook ads.
• How to set up a Facebook business page and custom audiences.
• The types of Facebook ads and how to choose the best one for your needs.
• Creating Facebook business groups and growing business accounts for free.

Requirements:

The course is designed for various types of learners, including:

• Business owners
• Freelancers
• Marketers
• Influencers
• Advertisers

Units Breakdown:

1. Course Introduction:
   • Understanding marketing and digital marketing.
   • The benefits and types of digital marketing.
2. Which Social Media is Most Successful?
   • Growing your business with Facebook.
   • Understanding the types and benefits of Facebook ads.
3. Benefits of Professional Email for Business:
   • Setting up professional emails, linking them to Facebook, and customizing Facebook pages.
4. Facebook Page Details:
   • Adding and managing details like addresses and phone numbers.
   • Using tools like Canva for Facebook page designs.
5. Accepted Payment Options for Meta Ads:
   • Working with Ads Manager, setting payment methods, and managing ad placements.

This course is a comprehensive guide for individuals looking to master Facebook Ads and marketing strategies.